Cooper Marcus is the Chief Quitter and CEO at QuitCarbon. QuitCarbon helps homeowners gain the confidence and clarity they need to electrify their homes - and helps contractors grow their businesses by being part of the clean energy transition. Cooper believes that society’s move away from fossil fuel presents an incredible opportunity to respond to the climate crisis while improving the quality of life for homeowners, renters, and the small businesses that help maintain their homes. Cooper has led high-impact projects and products at high-growth startups and large enterprises. He recently spent 2.5 years at PG&E, guiding the development of an industry-leading wildfire risk machine learning model that is used to prioritize over $1B in annual spending on risk reduction.Cooper has a BA in Environmental Studies, with a focus on Urban Planning, from UC Santa Cruz, where he received college honors, highest honors in the major, Dean’s Award, and Chancellor’s Award. He has an MBA from Kellogg School of Management at Northwestern University, where he was awarded Top Student in Technology and E-Commerce.